Santiago and the Marlin - Free Essay Example

Sample details Pages: 4 Words: 1250 Downloads: 8 Date added: 2017/09/13 Category Advertising Essay Did you like this example? Ernest Hemingway is one of the best authors at using symbolism in his books. Santiago is an old fisherman who fishes out of a small Cuban village in the 1940’s. Santiago has fished for a living his whole life and the past 84 days he has not caught a thing. Don’t waste time! Our writers will create an original "Santiago and the Marlin" essay for you Create order 85 is his lucky number, so on the 85th day he thinks he will catch something. Sure enough he hooks up with a massive marlin and spends 3 long days fighting it. Hemingway portrays interesting symbolism between Santiago, the old fisherman, and the marlin that he catches. In Hemingway’s novel, The Old Man and the Sea, the great marlin symbolizes Santiago in many ways. Being old and wise is one of the many themes that Hemingway develops in this novel as he compares the marlin and Santiago. â€Å"Like an athlete he forces himself to eat and sleep, although he likes neither† (Wittowski). Santiago doesn’t want to waste his time eating or sleeping, but he knows that both are essential for his success at catching the marlin. Santiago is an old man, but along with age, comes wisdom and experience. â€Å"I may not be as strong as I think†¦But I know many tricks and I have resolutions† (Hemingway 23). We all probably think we are smarter than what we truly are. In the battle for his life, the marlin puts up a strong fight. Like Santiago, he too seems to be old and wise. â€Å"The big fish refuses to surface and begins to swim out to sea, towing the skiff behind it† (Napierkoski 197). The marlin seems to know that it must stay below the surface of the water if it wants to survive. Hemingway suggests that the marlin knows this because, like Santiago, the marlin is also old and wise. Over the years, Santiago learned many lessons. The gigantic marlin obviously must have learned many things too, as he had survived this long without being caught by a fisherman. Never have I had such a strong fish nor one who acted so strangely. Perhaps he is to wise to jump. He could ruin me by jumping or a wild rush. But perhaps he has been hooked many times before and he knows that this is how he should make his fight† (Hemingway 42). Throughout the novel, it is reinforced that Santiago is a good man. Even as he battles the marlin, he is fair. Like friends, there seems to be a mutual respect between Santiago and the marlin. â€Å"It is part of the ritual of the fighter that opponents demonstrate good friendship at every opportunity† (Wittowski). He is tiring or he is resting,† the old man said (Hemingway 62). It is not only a fight, but a game between Santiago and the marlin. This quote demonstrates that Santiago is wondering what the marlin is up to. Again, he respects how smart the marlin is and he is enjoying the challenge of out smarting him. Hemingway also uses symbolism as he describes the physical appearance of Santiago. â€Å"They were strange shoulders, still powerful although very old, and the neck was still strong too and the creases did not show so much when the old man was asleep and his head fallen forward† (Hemingway 19). Hemingway suggests that although Santiago looked old, he is still young and strong at heart. Hemingway also vividly describes the marlin. â€Å"The fish came alive with his death in him, and rose out of the water showing all his great length and width and all his power and his beauty† (Hemingway 71). As he fought for his survival, the marlin jumped out of the water. Hemingway suggested that the fish was showing off, as if the fish was proud of his own beauty and size. Santiago grew a fondness for the marlin during his fight to land him. He respected the marlin. Thus, once the fish finally died, Santiago actually felt guilty. â€Å"After the sharks have begun to mutilate the carcass of the marlin, Santiago expresses his sorrow at having killed the marlin; he has gone out too far from shore† (Wittowski). Santiago had won the battle with the fish, but he was sad to watch the sharks mutilate the marlin because they were also, slowly but surely, mutilating him. Hemingway reiterates through out the story how much Santiago admired the beauty and size of the marlin. â€Å"†¦the fish swam just below the surface; the old man could see his huge bulk and his purple stripes†¦Ã¢â‚¬  (Hemingway 68). This is another example of that determination they both have. Santiago and the marlin were both survivors. Despite his many trials in life, he continued to be mentally positive and strong. Hemingway symbolizes this strength of character when he compares Santiago’s shirt to the sail. â€Å"His shirt has been patched so many times that it was like the sail and the patches were faded to many different shades by the sun† (Hemingway 19). Santiago is old and worn out like the sail, but he is also wise. He continues to face life’s many challenges, just as the patched sail continues to do its’ job. The marlin and Santiago are not only old, wise and look alike, but they also are both strong, determined and persevere. â€Å"His body is old but still strong, and he maintains his grip on the line despite his age and increasing discomfort† (Napierkoski 197). This quote portrays Santiago’s physical strength despite his age, and his strong will. Regardless of his discomfort, Santiago showed perseverance. â€Å"He took all his pain and what was left of his strength and his long gone pride and he put that against the fights agony† (Hemingway 70). Santiago wasn’t going to give up to the fish and the fish wasn’t going to give up to Santiago. â€Å"But the fish kept on circling slowly and the old man was wet with sweat and tired deep into his bones two hours later† (Hemingway 66). These words paint a vivid picture. Deep sea fisherman will tell how even fish a fraction of the size of the marlin Santiago is fighting are very strong and determined to fight as long and as hard as they can to survive. Santiago was determined to out last the fish, just like the marlin was determined to survive. His perseverance and will power allowed him to keep holding on. Santiago was all alone fighting the marlin. He could not rely on the strength of his young friend, Manolin. â€Å"Without the boy to help him, he knows that either he or the fish will die from this† (Napierkoski 197). It was strictly a battle between he and the fish, and only one of them would survive. Hemingway demonstrates Santiago’s perseverance as well as the marlin’s perseverance when he writes â€Å"†¦settled himself against the rounded planks of the bow and felt the strength of the great fish through the line he held across his shoulders moving steadily toward whatever he had chosen† (Hemingway 43). The marlin was settling himself in for a long fight and Santiago was preparing for the same. Regardless of what each other chose to do, they would both be ready. The symbolism between the marlin and Santiago is endless in Hemingway’s novel, The Old Man and the Sea. The symbolism shows how the marlin resembles Santiago because they are both old, wise, persevere and they’re appearance is alike. Hemingway did a great job showing they’re resemblance and is definitely one of the best authors at using symbolism throughout his books.

Capital Punishment Just or Unjust - 953 Words

A man by the name of Gary Mark Gilmore spent most of his life either in trouble or in jail being punished for it. He was born December 4 1940 and he grew up in Portland, Oregon. He was abused by his father and when the family moved to Salt Lake City, he started on a life of crime. When the family moved back to Portland, Gilmore became a neighborhood tough and dropped out of school at the age of 14. His involvement in a car theft ring opened his long criminal record. He was arrested a second time, and was sent to a boy s reformatory, where he spent most of the time in solitary confinement. After his release, he was arrested again and spent much of the two years in jail. In 1961 he moved back with his parents, but was arrested two more†¦show more content†¦In 1986 a young white woman was killed at a dry cleaners in Monroeville, Alabama. For the next 8 months the police were unable to come up with any likely suspects. Finally, police arrested Walter McMillian, a black man w ho lived in a nearby town. McMillian denied murdering the woman; he claimed he was with his relatives all day, in fact, his story was corroborated by several people. Nevertheless, he was arrested, tried, convicted, and imprisoned on death row even before formal sentencing. For more than six years McMillian was on death row until finally was proved innocent. A study by the Stanford Law Review found that between 1900 and 1985, 349 people were incorrectly convicted of capital crimes and later found to be innocent on the basis of reexamination of cases. Of these, 23 were actually executed. The debate over the merits of capital punishment had endured for years, and continues to be an extremely indecisive and complicated issue. I, personally am for the death penalty. I believe in the eye for an eye punishment. If someone kills they should be killed, no questions asked. I just would not want an innocent person executed for a crime that they did notShow MoreRelated Capital Punishment: Just or Unjust? Essay1927 Words   |  8 PagesCapital Punishment: Just or Unjust?   Ã‚  Ã‚  Ã‚  Ã‚  Can you imagine knowing the exact day, time, and place you were going to die, not to mention how your death was to come about? Day after day of mental pain just knowing that days, hours, minutes and even seconds from now you are going to be killed. The night before, tossing and turning, playing through your head just the way you imagine your death is going to be, asking yourself heaven or hell, suffering or short? If only you can take that one momentRead MoreRacial Discrimination And Capital Punishment1682 Words   |  7 Pagesand capital punishment has been a heated topic discussed ever since the 1972 case Furman v. Georgia. In the article, â€Å"Does Racial Discrimination Make Capital Punishment Wrong?† by Stephen Nathanson, his position in this argument is affirmative as he argues that racial discrimination makes capital punishment wrong since death penalty is administered in an arbitrary manner. Arbitrariness is the quality of being determined by chanc e or impulse, and not by reason or principle. He claims capital punishmentRead MoreAnnuling Capital Punishment Essay602 Words   |  3 PagesHomicide is unjust. Since youth we have been taught this unquestionable truth. Ask yourself, then, what is the death penalty? In its easiest structure, the death penalty is characterized as one individual taking the life of another human. Incidentally, that is the meaning of homicide. There are 36 states with capital punishment, and they should change. These states need to get rid of it because it conveys a perilous danger of disciplining the innocent, is unjust and primitive, and is an insufficientRead MoreThe Deterrence Theory Vs. Deterrence853 Words   |  4 Pagesrewards and punishments that would result from such actions. Which has led many theorists to believe that the proper to punish, a defiant act is by severe, certain, and swift punishment was the key to deterrence. The deterrence theory relies on three individual components: sever ity, certainty, and celerity. It is thought severe penalties, will desist from criminal acts, which thus prevent crime. However, if the sentence believed to be too harsh would be considered unjust. While, punishments not severeRead MoreThe Death Penalty Is A Morally Appropriate Punishment846 Words   |  4 PagesHowever, times have changed and most of society relegates this â€Å"ultimate penalty† to the most heinous of crimes such as capital murder. 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However capital punishmentRead MoreThe Death Penalty Is A Capital Punishment1271 Words   |  6 Pages What is the death penalty? The death penalty is a capital punishment that is punishable by death or execution. This is usually given to people that have committed serious offences or capital crimes. There are 31 states in the United States that are for the death penalty. Crimes that are punishable by the death penalty, vary from state to state. Examples of such crimes are; first degree murder or premeditated murder, murder with special circumstances, such as: intended, multiple, and murder whichRead MoreCapital Punishment And The Death Penalty1106 Words   |  5 Pages Jesse Jackson once said, â€Å"Capital punishment turns the state into a murderer.† Capital punishment has been around for several hundred years, the first documented execution in America taking place in 1608, but more recently this form of punishment has been raising questions on its morality. While the form of execution has changed over the years, from firing squad to lethal injection, all forms succeed in their purpose: to kill. Support for capital punishment is still very strong in America, the reasonsRead More Capital Punishment Essay1685 Words   |  7 PagesCapital Punishment Works Cited Not Included Capital Punishment was basically thought of for the good of society. The objective of Capital Punishment is to stop people from committing violent and offensive acts. Capital Punishment or the death penalty has failed however, to prevent or discourage crime. Moreover, it is cruel and gruesome. At present there are five methods of execution. The most commonly used form of execution is by lethal injection. In this method the convict is first injectedRead MoreA Look on the Impact of Capital Punishment in Canada1240 Words   |  5 PagesCapital punishment was the most severe punishment within the Canadian Justice system before it was abolished in the 1970’s. It is still used in many other countries around the world such as the United States, China and India, as it is believed to lower the crime rate within their country. Capital punishment was basically a form of torturing the suspect, but to their death as a consequence of their heinous crime. Many believe that capital punishment should be reinstated into Canada, while others are

Analysis of McDonald’s Corporation Free Essays

string(47) " certain percentage of the generated revenues\." Abstract This report presents a business and marketing analysis of McDonald’s Corporation, one of the biggest brands in the fast food industry. This report highlights the main business activities of the organisation, as well as provides an overview of the fast food retail industry and McDonald’s the competitive environment of McDonald’s. The market entry strategy of McDonald’s and a critical analysis of its marketing mix are also presented. We will write a custom essay sample on Analysis of McDonald’s Corporation or any similar topic only for you Order Now In conclusion of this report, an analysis the company’s international marketing strategy and recommendations for the future are provided. 1. Introduction: McDonald’s Company Overview McDonald’s is one of the most well-known and biggest global corporations in the world today. It is the leading global service food retailer with over 34,000 fast food restaurants in over 119 countries. The company estimates that it serves around 69 million people each day around the world. McDonald’s focuses its business strategies on five elements – People, Products, Place, Price and Promotion. With these in mind, the company has enhanced and tailored the restaurant experience to adapt to the needs of their customers worldwide. This business strategy, combined with sound financial management and financial discipline, has delivered strong results for the company and helped it to continue its expansion plans (McDonald’s 2013). McDonald’s utilises a franchise business model in maintaining and expanding its operations. This business model is credit for much of the McDonald’s’ success and allows the company to ‘deliver consistent, locally-relevant restaurant experiences to customers and be an integral part of the communities we serve’ (McDonald’s 2013, p.1). The franchise business models also enables the identification, implementation and scaling of innovative ideas, which aid in meeting customers’ changing needs and preferences. McDonald’s is primarily a franchisor. As of 2010, 80% of the company’s restaurants are franchised. Almost 59% of McDonald’s’ outlets are conventional franchises; while 21% are licensed to foreign affiliates or developmental licensees. Around 20% are directly operated by the company (McDonald’s 2013). In 2012, total revenues reached USD$ 27.5 billion. This is a 2% growth from its 2011 figure. Based on data for the past six years, the company had the highest growth rate in 2010-2011 at 12%. However, the company experienced a steep decline the following year, with growth rate at only 2%. Table 1. McDonald’s 6 Year Summary (Millions) Dollars in millions, except per share data 201220112010200920082007 Company operated sales18,60318,29316,23315,45916,56116,611 Franchised revenues8,9648,7137,8427,2866,9616,176 Total revenues27,56727,00624,07522,74523,52222,787 Table 2. McDonald’s 6 Year Percentage Growth Year on Year Percentage Growth2011-20122010-20112009-20102008-20092007-2008 Company operated sales2%13%5%-7%0% Franchised revenues3%11%8%5%13% Total revenues2%12%6%-3%3% 2.Industry Overview and Competitive Environment McDonald’s operates in the fast food industry, which involves selling foods and beverages for immediate consumption either within the retail premises or as â€Å"take away.† The market may be categorized in to the following segments: QSR (Quick Service Restaurants), Leisure Locations, Mobile and Street Vendors, and Takeaways. In 2011, the global fast food market grew by 6.8%, reaching USD $253 billion in total value. The compounded yearly growth rate from 2007 to 2011 was at 5.2%. QSR is the most lucrative segment, generating over $167.8 billion in revenues; which is equivalent to 66.4% of the total market value (Research and Markets, 2013). McDonald’s, together with other players such as Burger King, dominate the burger segment (Reynolds, 2013). The market is comprised of many independent restaurants, as well as large chain outlets. To a reasonable extent, competition is intensified by the low entry costs and the ease with which already established companies can increase volume or grow outlet numbers. Within the restaurant industry, players focus more on fast food where profitability is dependent on high turnover activities. The degree of price competition is usually high within this industry with many companies, including McDonald’s, focusing on the same target market. Competitors range from fast food restaurants, traditional fish and chips outlets, coffee shops, and other fast food businesses (Brotherton, 2012). Key competitors to McDonald’s are other similarly large and well-established global fast food chains such as Burger King, Wendy’s Co, and Yum Brands. Although it is not actually a fast food chain, Starbucks is also considered as a major competitor of McDonald’s due to its immense popularity, especially in the US. McDonald’s McCafe chains are considered as more of a competitor to Starbucks. Table 2. Profile of McDonald’s Top Competitors CompetitorProfile Burger King Corporation ·Operates over 12,174 fast food outlets in the US and has others in over 76 countries across the world  ·Has 1,387 company restaurants as well as 10,787 independent franchises Domino’s Pizza Inc. ·The leading pizza delivery firm in the US  ·It runs a network of about 8,999 outlets, both franchises and company-owned stores in US’s 50 states and other 60 world countries. Starbucks ·A global coffee company based in the US  ·It is the largest coffee shop chain in the world with over 20,800 stores in 62 countries Wendy’s Co. ·Wendy’s/Arby’s Group, arose from a merger between Wendy’s International and Triarc Companies  ·Wendy’s/Arby’s group is a popular quick service restaurant operator, franchising the Wendy’s and Arby’s brand names within the US and Canada.  ·The total number of franchises for this group is over 10,000. Yum Brands Inc. ·Yum runs several branded restaurant chains including Kentucky Fried Chicken, Pizza Hut and Taco Bell  ·In total, it has over 39,000 restaurants spread in over 125 countries. Source: Key Note, 2012 Figure 1. Market Share of Fast Food Chains in the US (2006-2011) 3. Market Entry Strategy Historically, McDonald’s has experimented with a variety of market entry strategies (Hendrikse, 2008). Currently, some of the outlets are run by the company, while most of them (more than 26,000 outlets) are franchises. McDonald’s franchise arrangements comprise conventional franchise engagements, developmental license arrangements, and foreign affiliates. Of all franchises, the corporation runs 19,279 conventional franchisees, 3,574 affiliates and 3,485 developmental licenses (McDonald’s, 2013). Currently, McDonald’s is one of the biggest franchisors in the world. The company has implemented a comprehensive framework for engaging, training, and monitoring its franchises to make sure that they abide by McDonald’s’ Values, Quality, Cleanliness and Service plans (Moschandreas, 2000). These franchisees are required to pay a fixed fee plus a certain percentage of the generated revenues. You read "Analysis of McDonald’s Corporation" in category "Essay examples" They operate basically as independent entities within a national brand structure where they purchase various inputs from the approved contractors and also determine their own prices. The first international market expansion experiment by McDonald’s was to establish an outlet in the Caribbean with limited supervision by the company. After the failure of this first attempt, the firm experimented with a joint venture strategy in Netherlands. In this experiment, the local stores involved replaced the usual McDonald’s menu offerings with based on local preferences. The company decided to abandon its old strategy where stores would be run by local entrepreneurs and instead engaged a combination of both local and expatriate partners (Marketwatch, 2005). Unfortunately, the result was disastrous; forcing McDonald’s to revise its entry strategy. This made way for the second phase of entry, which was centred on adapting versus changing local culture. Despite some initial failures, McDonald’s continued to experiment with market entry strategies in foreign markets. For example, in India, the company established as a 50-50 joint venture partnership. This arrangement was between McDonald’s USA and two other Indian businessmen, Vikram Bakshi and Amit Jatia, who owns Connaught Plaza Restaurants and Hard Castle Restaurants respectively (Gerhardt et al., 2012). The joint venture partnership was different from McDonald’s usual franchise business model but it was seen as the best way to successfully enter India’s highly diverse and complex restaurant industry. 4. McDonald’s Global Marketing Strategy The marketing mix is a framework consisting of the basic, strategic components of a firm’s marketing plan. The components are referred to as the 4P’s denoting product, promotion, place, and price (Chon et al., 2012). Marketers decide the right mix to use where they can alter the final product or service offerings to customers by varying the components of the mix. This section analyses McDonald’s marketing mix to find out what the foodservice retailer has done to position its products in the market. 4.1. Product Product is probably the most important element of McDonald’s’ marketing mix. The company has tightly controlled its products’ quality so as to induce demand from the target market (Verma, 2012). With the support of the other elements, McDonald’s has managed to develop a broad product portfolio to attract a broad market segment. The company’s products are planned carefully, considering aspects such as quality, design, shape, brand name, services, size, services, and packaging. McDonald’s also oversees the operations of all its restaurants to guarantee uniformity of standards in product quality and services offered.An important matter when it comes to international marketing relates to how a firm adapts its products across national boundaries. McDonald’s, like many other internationally recognized brands, uses standardization to ensure that its products appeal to a wide audience. This is a very important marketing aspect because the comp any must ensure that its global brand is preserved. Therefore, McDonald’s restaurants across the word offer a substantially standard menu. However, according to Thomadsen (2007), some variations are necessary to make sure that the different needs of consumers in different regions are addressed. As such, McDonald’s has made effort to adapt some of its products to some markets. This is necessary because consumers in different areas have diverse needs, tastes and preferences, and different consumption and buying habits. A good example of McDonald’s adaptation strategy is the Indian market where the company, on top of trying to market its international brand, has made several modifications to its products to make sure that they are suitable for Indian consumers. The Indian market consists of a large number of vegetarians. Therefore, the company found it necessary to modify its product offerings to cater to this market segment. This led to the introduction of vegetarian foods such as McAloo Tikki and McVeggie Burgers. The company has made sure that the separation of the two food categories (vegetarian and non-vegetarian) is maintained. Also, in India where cows are considered sacred, burgers are either fish or chicken in instead of beef (Armstrong Kotler, 2005). McDonald’s constantly innovates its product offerings based on the changing needs and preferences of its customers (McDonald’s, 2013). Additionally, intense price competition increases McDonald’s motivation to differentiate itself from other industry players. Applying a differentiation strategy can help a company to control price competition to some extent (Thomadsen, 2007). It can be surmised that McDonald’s is not a global retailer of exclusively American food because it offers modified menus to suit different regions. The brand and the format are globally consistent; however, certain customer-oriented components like individual menu offerings and service personnel are tailored to suit local preferences. 4.2. Price Price is another very important element of a marketing mix. This refers to the amount that consumers are required to pay so as to obtain products and services. McDonald’s has always been dedicated to providing quality food products for reasonable prices (Datamonitor, 2012). Therefore, the company has developed a pricing structure to support this objective. Historically, the company has had several value bundling and pricing tactics such as Combo meals, Happy Meals, Family Meals, and others. The dollar menu is one of the most significant price strategies adopted by this firm. 4.3. Place Another very important element of McDonald’s marketing strategy is place. In general terms, place refers to the mechanisms (distribution, intermediaries or channels), which enable the firm to supply its products to the final consumers (Thomadsen, 2007). McDonald’s has strategically situated its outlets to make sure that customers have easy and convenient access to its products. The best example is the United States where the walking distance to a McDonald’s outlet averages three minutes. In smaller market regions, McDonald’s locates it outlets close to the market centre; while in large markets, it chooses locations which are on the opposite sides of the market. Compared to its closest competitor, Burger King, McDonald’s locates outlets closer to optimal central locations. In a nutshell, McDonald’s is all about convenience (Datamonitor, 2010). 4.4. Promotion In a marketing mix perspective, promotion encompasses the various marketing communication modes that McDonald’s uses to communicate information about its products in order to generate positive response from its consumers (Mishra, 2009). McDonald’s devotes a vast amount of money to global advertising, with the aim of promoting its image. It has used several advertising formats such as print publications, billboards, radio, television, and the internet. In order to increase awareness and create a lasting image in the minds of its target market, McDonald’s has creatively employed slogans such as: â€Å"It’s a good time for the Great Taste of McDonald’s† â€Å"Food, Folks, and Fun† â€Å"We love to see you smile† â€Å"I’m Lovin’ it† McDonald’s strives to position itself as a fun family restaurant and has implemented several tactics to achieve this goal. A very effective strategy that has enabled the company to differentiate itself from other companies is invention of the Ronald McDonald character. This character was invented to symbolize the company and has become a recognizable figure. The show â€Å"The Wacky Adventures of Ronald McDonald,† produced under the sponsorship of the company, is an outstanding promotional strategy that leaves every kid craving the McDonald’s experience (McDonald’s, 2013). The company also positions itself as a family fun restaurant by setting up play areas in its outlets. With the use of various strategies, McDonald’s has built a strong image. This has greatly helped the company not only to grow but also to stave off the competition (Chon, Pizam, Mansfeld, 2012). 5. McDonald’s Corporation has always been determined to remain ahead of competition. Its international marketing strategy employs several tactics, which has enabled the company to emerge as one of the market leaders in the fast food restaurant industry. The success of a business greatly depends on the effectiveness of the strategies it adopts. McDonald’s’ strategies have proven to be effective as evidenced by the level of success that the company has achieved to date. The initial strategy for the company involved taking standardized American practices to other parts of the country. The initial resistance and failures that it experienced forced the company to change their strategy and instead adapt itself to the different preferences of its target market. References Armstrong, G. Kotler, P., 2005. Marketing: an introduction. London: Prentice Hall. Brotherton, B., 2012. International Hospitality Industry. Burlington: Routledge. Chon, K.S., Pizam, A. Mansfeld, Y., 2012. Consumer Behavior in Travel and Tourism. Madison Ave, New York: Routledge. Daley, J., 2013. Do you want truffle fries with thatEntrepreneur, 41(1), pp.124-29. Datamonitor, 2010. Mcdonald’s Corporation SWOT Analysis. London: EBSCO Datamonitor. Gerhardt, S., Dudley, D. Hazen, S., 2012. Franchising and the Impact of McDonald’s. Journal Of Management Marketing Research, 10, pp.1-10. Hendrikse, G., 2008. Strategy and governance of networks: Cooperatives, franchising, and strategic alliances. Heidelberg: Physica-Verlag. Key Note, 2012. Fast-Food Home-Delivery Outlets Market Report Plus 2012. [Online] Available at: http://www.keynote.co.uk/market-intelligence/view/product/10636/fast-food-%26-home-delivery-outlets/chapter/1 [Accessed 9 March 2013]. Marketwatch, 2005. Company Spotlight: McDonald’s Corporation. Marketwatch: Global Round-Up 4, no. 12, pp.78-83. McDonald’s, 2013. Company Profile. [Online] Available at: http://www.aboutMcDonald’s.com/mcd/investors/company_profile.html [Accessed 9 March 2013]. McDonald’s, 2013. McDonald’s USA Ingredients Listing for Popular Menu Items. [Online] Available at:http://nutrition.McDonald’s.com/getnutrition/ingredientslist.pdf [Accessed 9 March 2013]. Mishra, P., 2009. Sales management: Keys to effective sales.. New Delhi: Global India Publications. Moschandreas, M., 2000. Business Economics. London: Thomson. Research and Markets, 2013. Fast Food: Global Industry Guide. [Online] Available at: http://www.researchandmarkets.com/reports/564112/fast_food_global_industry_guide [Accessed 9 March 2013]. Reynolds, J., 2013. McDonald’s runs ad to knock rival Burger King. Marketing Magazine, 25 January. Thomadsen, R., 2007. Product Positioning and Competition: The Role of Location in the Fast Food Industry. Marketing Science, 26(6), pp.792-804. Verma, H.V., 2012. Services marketing: Text and cases. New Delhi: Pearson Education. Wendy’s, 2013. The Wendy’s Company. [Online] Available at: http://www.aboutwendys.com/Our-Company/ [Accessed 9 March 2013]. How to cite Analysis of McDonald’s Corporation, Essay examples

Retirement of Revolutionaries in China †Free Samples to Students

Question: Discuss about the Retirement of Revolutionaries in China. Answer: Introduction The main aim of this task is to explains and analyze that how will China be a most powerful country in the world by 2050. Here is the discussion about the success and growth of the country. China situated in the east of Asia. Its location and sea is beneficial to its manual relations with many neighboring countries and it can take various advantages in terms of exchanges with foreign countries. On the other hand, the paper explains the economic development and legal system of the country. It depicts that how the country makes rules and regulations to protect the rights of the people. China is the largest exporter and second biggest importer in the world in terms of goods and services. It maintains unique travel destinations. Along with this, China began a reform and opening program to enhance the rapid development and economic growth. Political system, education system, culture, technology have been explained in the task. The rapid growth and success depicts that China can be a super power in the world by 2050. The tax system of the country is also effective and unique. It protects the rights of the women. Apart from this, some facts related to the success and growth of the country has been explained in the task. The culture in China is unique and fascinating through which country has been able to attract people widely. Further detail of the task has been discussed below. China is a unitary sovereign society in East Asia and it is one of the biggest populous countries in the world with population of around 1.4103billion (2018). The country covers approx 9,600,000 square kilometers and it is a third largest country measured by the total area (Shambaugh, 2013). Along with this, China has the several neighbors countries in the world. The country is number 1 in the list of nations measured by population. Approx 59.3% population is from urban areas (Worldmeters, 2018). There are various factors which contribute in success and growth of the firm. Some of the factors that help the China to be superpower by 2050 have detailed below. Factors that help the China to be a most powerful in the world by 2050 Prior to 1979, under the leadership of Chairman Mao Zedong maintained a unique and dynamic economy. A large share of the Chinas economic output was directed and controlled by the state government. The GDP rate of the country is increasing day by day which shows that China can be superpower country in the world (Breznitz and Murphree, 2011). The GDP growth rate of China has been drawn below. The diagram shows that the GDP of the country is increasing in todays era. After the various researchers it is observed that the country will be superpower country in the world by 2050. The per capital GDP in nominal dollars was $8,583 in 2017 in China. Chinas economic success sets an effective example in front of other countries. In this way, the country can attain various advantages in future also (Brown, 2013). China economy data 2011 2012 2013 2014 2015 Population (million) 1,347 1,354 1,361 1,368 1,373 GDP per capita (USD) 5,635 6,333 7,124 7,662 7,954 GDP (USD bn) 7,592 8,575 9,694 10,480 10,925 Economic Growth (GDP, annual variation in %) 9.5 7.9 7.8 7.3 6.9 Consumption (annual variation in %) 11.0 9.1 7.3 7.7 7.2 Investment (annual variation in %) 24.0 20.6 19.6 15.7 10.0 Industrial Production (annual variation in %) 13.9 10.0 9.7 8.3 6.1 Retail Sales (annual variation in %) 17.1 14.3 13.1 12.0 10.7 Unemployment Rate 4.1 4.1 4.1 4.1 4.1 Fiscal Balance (% of GDP) -1.1 -1.6 -1.9 -1.8 -3.4 Public Debt (% of GDP) 14.7 14.4 14.6 14.9 15.5 Money (annual variation in %) 13.6 13.8 13.6 12.2 13.3 Inflation Rate (CPI, annual variation in %, eop) 4.1 2.5 2.5 1.5 1.6 Inflation Rate (CPI, annual variation in %) 5.4 2.6 2.6 2.0 1.4 Inflation (PPI, annual variation in %) 6.0 -1.7 -1.9 -1.9 -5.2 Policy Interest Rate (%) 6.56 6.00 6.00 5.60 4.35 Stock Market (annual variation in %) -21.7 3.2 -6.7 52.9 9.4 Exchange Rate (vs USD) 6.29 6.23 6.05 6.21 6.49 Exchange Rate (vs USD, aop) 6.46 6.31 6.15 6.16 6.28 Current Account (% of GDP) 1.8 2.5 1.5 2.3 2.8 Current Account Balance (USD bn) 136 215 148 236 304 Trade Balance (USD billion) 154 230 258 383 608 Exports (USD billion) 1,898 2,049 2,209 2,342 2,272 Imports (USD billion) 1,744 1,819 1,952 1,959 1,680 Exports (annual variation in %) 20.2 8.0 7.8 6.0 -3.0 Imports (annual variation in %) 25.0 4.3 7.3 0.4 -14.3 International Reserves (USD) 3,181 3,312 3,821 3,843 3,330 External Debt (% of GDP) 9.2 8.6 8.9 8.5 13.0 (Source: Focus economics, 2017) Government of China The government of China is authoritarian. The government has committed to focus and monitor on the economic growth and policy decisions. The government of China is divided among enormous bodies such as executive branch, the legislative branch, the national congress, the state council and the Supreme Court. The legislative branch of the Chinas government encompasses the highest department of the communist party and the national peoples congress (Zhong, 2015). The central military commission consists 11 members and it is liable for monitoring and controlling the peoples liberation army and the peoples armed police. Along with this, national peoples congress selects the chairman of the country. Along with this, a communist system allows limited free trade. By using communist system, the country is expanding and flourishing its business activities and operations across the world. It will help to make a good image in near future. In this way, authoritarian government helps to build and de velop china effectively (Manion, 2014). The political system of China is completely different from other countries. Recently, the government of the country is promoting and enhancing the rule of law. Along with this, Chinese constitution and legislation protect the rights of the human. The formal and informal rules and regulations have been implemented by the Chinese government. As it can be a success factor for China to be a superpower by 2050. The Chinese political system is based on morality instead of legality (Yabuki, 2018). With the help of effective and strong political system, the country can formulate a long term plan for national enhancement and development. Along with this, there is less corruption in China as compared with Russia and India due to strong and effective political system. In addition, the government is more adequate and responsible in such country. Thus, country can easily face various future risks and challenges. It shall be noted that there is personnel training and selecting system in the countr y which helps to attract more talented and skilled people in the country. It also avoids waste of talented people in such country. In this way, the political system of the country is strong and dynamic which can help the country to be powerful nation till 2050 (Fewsmith, 2013). Environment of China The government of China is increasingly paying attention towards the environment. They take care about the issues and barriers of the environment (Carter and Mol, 2013). The state environmental protection administration was initiated by the government and environmental protection act 1998 was made by the government. Along with this, the country also participates in various activities which could reduce the negative impact of the climate change and global warming. It is seen that the country maintains a favorable environment. The strong and favorable environment helps an organization to start new business activities and operations in such country (Schaffer et al, 2011). The China government has continuously set a complete law system for the foreign enterprises to invest in China. The basic laws and regulations encompass three laws such as the law on Chinese foreign equity joint ventures, the law on wholly foreign owned enterprises and the law on Chinese foreign contractual joint ventures. It is seen that government of the country is considering its existing rules, legislation and statues in according with the WTO. The China follows socialist rule of law in the country. Along with this, Chinas legal system is based on the model of Civil law. In this way, the legal system of the country focuses on the freedom and rights of people. It will help to make a bright country by 2050 across the world. The dynamic and unique legal system also helps to conduct new business activities and operations in such country. As a result, it will increase the profitability and revenue of the country in the world (Jia and Jukes, 2013). The socio-cultural can play a significant role to make the country super powerful in the future. China is one of the four ancient civilizations in the world as it also maintains profound, unique and rich culture in the country. Along with this, Chinese culture is dynamic and diverse. The Chinese culture includes heritage, festivals, the arts, traditions, language and symbols. The Chinese performing arts include Chinese Kungfu, Beijing Opera and Chinese folk dance. In addition, the country celebrates several festivals in all over the world which helps to make unique China from other countries. Chinese uses reckoned and pictographic language commonly. Every country maintains its symbols, as the same way China has several symbols includes the red flag, table tennis, and the great wall. All these make China unique and beautiful as compared to other countries. Chinese are talented and intelligent so as they can easily accept challenges and risks. They are ready to accept new technologies and innovation. Now it is assumed that the country can become more in coming year due to its unique and beautiful culture. Technology in China Science and technology is developing rapidly in the country since 1990. The country is much advance in education, science and infrastructure. It has been observed that Chin is a leader in the science and technology. The Chinese discoveries and Chinese innovations like the compass, printing, papermaking and gunpowder are contributing in the economic development in the Asia and Europe. China is a major leader who is providing wider contribution in research and development. In 2012, the country spent approx one trillion yuan($164 billion) on research and development (De La Tour, Glachant and Mnire, 2011). Therefore, the country can take various advantages in the coming years by using science technologies. Science and technology will help the country to address various issues such as pollution, and industrial issues. In addition, the percentage of labor force in China is higher than in the United States. Along with this, the country provides better wage and salary to scientists as compar ed with United States. The Chinese scientists earn approx 25%, medical doctors earn more than 13% and lawyers earn 5%. In this way, the country gives higher contribution in technology advancement which will help the country to be a superpower nation in the world by 2050 (Naughton, 2012). A state run system of public education in China is carried by ministry of education. All citizens in the country attend education for at least 9 years. The education system of the China is unique and effective. The education system of China is well know and reputed in the world. The Chinese education system is divided into three categories that include kindergarten, primary school and secondary school (Hansen, 2011). The Kindergarten and primary schools are run by the local authorities in the country. It shall be observed that Chinas education system is one of the largest education systems in the world. There is 4% of the total GDP investment of education is done by China in education system. It is noted that education system of China emphasizes and encourages academic achievements and tests as compared with the western countries. In the early age, children become multitalented due to effective and dynamic education system. It will help the China to be a superpower by 2050. Also, it will help to make a beautiful and educated country in the world (King, Marginson and Naidoo, 2011). Infrastructure in China The infrastructure of China is giving contribution in socio-economic development of the country. Economic growth is facilitated in part by water, roads and power investments that help the poor people to survive their life. It will also help to reduce poverty in the country. Infrastructure also provides wide range of contribution in the environmental sustainable development. Along with this, proper infrastructure facilities are being provided by the country to initiate new business operations. In this way, the adequate infrastructure system helps in protecting the environment of the country. Now it is stated that infrastructure helps the country to become successful in the world. Along with this new IT infrastructure covers a wider geographical areas and provides support to a variety of methods, techniques and diverse protocols for communication. Apart from this, IT infrastructure also focuses on the global operations and resources. Due to effective infrastructure system, optimum util ization of resources can be done in the country (Ansar et al, 2016). Since1978, Chinas rapid economic development has bought about a growing demand for energy. The government of China has introduced a number of reform policies and strategies to attract investment, including pricing reform, legal reform, foreign exchange reform and enterprise reform. To improve and enhance the performance of the energy industries, various programs have been conducted by the government in the recent years. These programs would have a favorable and significant impact on the energy sector. In addition, China is the largest energy consumers across the world. Coal dominates the countrys energy structure due to energy resources for a long time. Coal plays an effective role in the Chinas energy supply (Hou and Li, 2011). China adopts a progressive taxation system where the tax rate is 20% 40 for freelancers in three levels and 3% to 45% for regular employees in three levels. Taxes provide a major part of the revenue to the government in China. In this way, effective and unique tax system is followed by the country to generate more and more revenue in near future. In this way, the China can be a successful and powerful nation in the world (Fang et al, 2013). Financial system in China The financial system of the country is strong and unique which helps to differentiate the China from the other nations. China is one of the biggest economies measured by nominal GDP and it is the biggest economy by purchasing power parity. Along with this, China is the largest manufacturing economy in the world. Along with this, it provides fastest growing consumer market to the people. In this way, the country is playing a prominent role in international trade. The GDP growth is 6.9%(2017) and labor force is 803.6 million(2017). Mining, iron, steel, aluminum, apparel, petroleum, chemicals, cements and food processing are considered the main industries of the country (Allen et al, 2012). The financial system of the country is attractive and effective. To make Chinas financially strong, import and export play a vital role in the country. The country exported around $1.2 trillion goods and services across the world in 2010. The top export partners of China include United States (17.7%) , Sourth Korea (5.25), Hong Kong (13.3%) Japan (8.1%), and Germany (4.1%). The countrys top import partners include United States, Germany, Taiwan, South Korea and Japan. Import and export play an empirical role to gain maximum profits and revenue in the marketplace. It can provide a good opportunity to the China to be successfully in different countries (Jarreau and Poncet, 2012). Climate is extremely diverse and unique in China. A peculiar and specific feature of China is its monsoon nature. The rainfall season generally comes in the hottest season. In the northeast, the summers are dry and hot and the winters are freezing cold. In the southeast, there is ample of rainfall, semi tropical summers and cool winters (Li, X et al, 2011). In this way, the weather and climate are differ in China as compared with other countries. It will help to attain long term mission and vision (Domrs and Peng, 2012). Now it is assumed that the China can become successful and powerful nation in the world. These factors help the China to explore and expand its businesses globally. On the other hand, telecommunication also plays a vital role in China for providing effective and unique internet, e-commerce services to the customers (Price, Verhulst and Morgan, 2013). Telecommunication system also helps in maintaining effective and open communication in the country. In addition, effective quality and control system is used by Chinese to focus on the quality and features of the products and services. Along with this, most of the companies maintain sustainable human resources management within the organization. It can also be successful strengths for the China in near future. In addition, Chinese people follow different customs and values as compared to westerns. The most popular games of China include cricket battling, badminton, ant cricket and Knucklebones. These games are well know and famous in Chi na. Games, values, beliefs and customs are main characteristics of Chinese culture. China is one of the largest countries in the world for utilizing of resources at cheap labor and material cost (Maciocia, 2015). Along with this, the country is becoming leader in the technology innovation in term of textile manufacturing, aluminum, producing of steel and agricultural revolution. Apart from this, various innovative techniques and tools are being used by the country to beat the competitors in the world. China is a land of amazing landmarks and history for the world. Their culture is based on thousands of years of people and their history shows remarkable growth of the country (Zhou, Chen, Ma and Liu, 2013). Conclusion On the above mentioned study, it has been concluded that China is one of the biggest and oldest countries in the world, has provided different inventions to the people that have changed the way of mankind. Along with this, the country is known for wheat, medicines, rice, gunpower and papermaking products which are traded on Silk Road. The land of China is consists of hills, forests, mountains and deserts. Taosim, Buddhism, and Confucianism are main religion in China. The countrys progress shows that China will be superpower by 2050. On the other hand, China is expanding and exploring its cooperation with other countries in science and technology, culture, and education. Along with this, the countrys tourism industry is fastest growing and flourishing in the world. All this make great contribution to make China extraordinary in todays competitive world. It is a well developed and unique country and the methods used by the Chinese in their communication, culture, writing and religion are interesting and complex. International trade and investment are fastest growing and exploring in the country. The above mentioned analysis shows that the countrys economic and financial system is very strong and dynamic. In addition, China follows unique and effective culture to attract more and more people across the world. Tax system in China is also remarkable which makes different the country from the other countries. Although, the country is performing well and growing in the world but still China should focus on the education system to retain more people. In this way, the country might able to make a powerful country in the world by 2050. The history of the coun try shows that the country will become progressive and successful in coming years. Several new and innovative inventions are done by the country. 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